Delighters

Sep. 6, 2008 3 Comments Posted under: Random

Delighters in the Hotel industry

At D.Construct 08, Matt Biddulph and Matt Jones talked about Delighters. A delighter is a term coined by the Hotel industry for an item that delights a customer and increases the chance of them staying again (more info on delighters here). Items such as Plush Towels, an arrival gift or free movies could all be delighters, but Matt referred to the placement of a rubber duck in the bath tub on a rainy day as his example. However during the conference Thayer tweeted this perfect example of one.

Dopplr (Matt and Matt’s application) uses these Delightors on various parts of their site. The ones they talked about included the logo changing colour depending on your travels, the favico also changing, and your comparison to an animal in terms of speed.

I have often seen high attention to detail as a delightor. I remember in MGS2 on the PS2 you could shoot the ice bucket and watch the ice cubes scatter on the floor, something incredibly rare on a console of the power of the PS2. Better still the ice cubes melted, and even better the melted faster the further away from one another they were!!! This had nothing to do with the game’s plot and was purely for fun, but it made the game all the more impressive.

Computer games seem to have been at it for ages. I remember in the old Sonic games, that if you left your character still for about 30 seconds they would start tapping their feet, now days it’s a lot more complex, but something like GTA is littered with little extras they add that level of depth and ‘delight’. Even the PS2 it’s self allowed you to rotate the little PS2 logo so it was the correct way up when you stood the PS2 on it’s side, something almost no one noticed.

It is often rare to find delightors on the web, although they do exist. Aside from Dopplr’s delightors, here are some I have found:

I love these little delighters, and would love to add them into some of my projects. Let me know if you know of others and I’ll add them to the list!

This entry was posted on Saturday, September 6th, 2008 at 1:46 pm and is filed under Random. You can leave a comment and follow any responses to this entry through the RSS 2.0 feed.

3 Comments Leave a comment

  1. Dk0 8 September 2008 at 3:08 pm #

    I think when it comes to software there is a fine line between delighters and Easter Eggs… Remember the little alien in Quark XPress that came on and blow up an item when you deleted it?

  2. [...] Uncategorized | Tags: delighters, retail and restaurants I’m eternally on the lookout for delighters, which are the unexpected little features you find in products and service that can really make [...]

  3. Sheetal Dube 16 March 2010 at 11:16 pm #

    Interesting term ->’Delighters’. Recently I did a comparative usability test on two auto insurance websites and highlighted how one of them was ‘delighting’ the users by highlighting rewards they were getting for being a good driver, having a new vehicle, etc. While the other just asked information without giving a reason. Next time I find something like that I will use the term ‘Delighters’ …it seems to have more jazz to it.

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