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Feb. 6, 2008 3 Comments Posted under: Analytics


This morning I read an article about The Problem with Pagination on CPM Ad Driven Websites over at SEOmoz BUY VALTREX NO PRESCRIPTION, , and it got me thinking about a problem we have with Analytic on the web at the moment.


The web is driven by advertising, online VALTREX without a prescription, VALTREX use, and the advertisers need numbers. The problem we have is the numbers and metrics they use are not keeping up with the technology, purchase VALTREX online no prescription. VALTREX trusted pharmacy reviews, Most advertisers rely on three main metrics:


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The problem we have is that the last metric (page impressions), is outdated and easily manipulated, VALTREX description. It is a problem we encountered with Ceros, because from a page impression point of view, when looking at a Ceros magazine there is only one, "page view", even through a user may be looking at multiple pages of content, BUY VALTREX NO PRESCRIPTION. Where can i buy cheapest VALTREX online, The same can be said for watching a video on YouTube, you may be consuming more information (via video) than a standard web page, buy VALTREX online cod, Comprar en línea VALTREX, comprar VALTREX baratos, but it's still only one "page impression".


This is because the metric for page impression refers to an HTML page, purchase VALTREX for sale. Purchase VALTREX, The metric is still valid, but the advertisers need a new metric that is more representative of how many times someone saw an advert, online buy VALTREX without a prescription. VALTREX interactions, Neilson NetRatings tackled the problem last year by moving to a time based metric over page impressions.

BUY VALTREX NO PRESCRIPTION, Hopefully when this is more widely used the metric for page impressions will be forgotten as the de facto metric for how many times someone saw my advert. I also hope that this will stop techniques highlighted by the SEOmoz article, get VALTREX, VALTREX price, coupon, where a web page is split into multiple pages to boost page impressions. I often see this via Digg, where can i find VALTREX online, Ordering VALTREX online, where a top ten something, will be split into ten pages :(


I understand that splitting up an article may boost revenue, where to buy VALTREX, What is VALTREX, but it also ruins the user experience. A simpler way to boost impressions of averts would be to refresh them using AJAX or flash after a period of time, VALTREX brand name. VALTREX blogs, Solving the impressions problem and also maximising the user experience.

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This entry was posted on Wednesday, February 6th, 2008 at 12:22 pm and is filed under Analytics. You can leave a comment and follow any responses to this entry through the RSS 2.0 feed.

3 Comments Leave a comment

  1. Tom 6 February 2008 at 12:48 pm #

    I think the more sites that use technology like DOM Scripting to manipulate content and serve ads the more analytics will come rely on so called ‘tagging solutions’ where the same DOM Scripting technology reports back and records the analytical data at a much higher level than the web server logs current metrics are geared toward.

  2. Demexii 5 March 2008 at 7:12 pm #

    I actually think PPC will die soon. How many people want to stop what they are doing at that moment to click on an ad? They will finish with the site and then go to that site. Good for advertisers as they get a hit without having to pay for it. But that means I make less money on my site. Page Impressions are closer to the TV and Radio model where people hear it, remember it, and then act on it when they have the time and energy. Does someone who is surfing around for information for a school report really want to click an ad for a new website when they are busy? But that doesn’t mean they won’t check it out.

  3. Rob 5 March 2008 at 8:48 pm #

    That’s a very interesting point Demexii, although I think you are seeing page impressions as too broad a definition. What you are talking about should really be ad impressions, or better yet, the time an ad is on the page.

    I think PPC is still very valid for people searching for stuff, but perhaps not something like Coke, or an advert for a TV show, that can’t offer you more at that moment in time.

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