Archive for 'Analytics'

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Feb. 6, 2008 3 Comments Posted under: Analytics


This morning I read an article about The Problem with Pagination on CPM Ad Driven Websites over at SEOmoz BUY VALTREX NO PRESCRIPTION, , and it got me thinking about a problem we have with Analytic on the web at the moment.


The web is driven by advertising, online VALTREX without a prescription, VALTREX use, and the advertisers need numbers. The problem we have is the numbers and metrics they use are not keeping up with the technology, purchase VALTREX online no prescription. VALTREX trusted pharmacy reviews, Most advertisers rely on three main metrics:


  • unique users / browsers (UU/Bs)
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These figures are widely interoperated as:


  • How many people have seen my advert
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  • How many people have fallen for clicked on my advert

Whilst these are rather inaccurate, they are still a lot better than how other mediums record statistics, VALTREX forum. VALTREX coupon,


The problem we have is that the last metric (page impressions), is outdated and easily manipulated, VALTREX description. It is a problem we encountered with Ceros, because from a page impression point of view, when looking at a Ceros magazine there is only one, "page view", even through a user may be looking at multiple pages of content, BUY VALTREX NO PRESCRIPTION. Where can i buy cheapest VALTREX online, The same can be said for watching a video on YouTube, you may be consuming more information (via video) than a standard web page, buy VALTREX online cod, Comprar en línea VALTREX, comprar VALTREX baratos, but it's still only one "page impression".


This is because the metric for page impression refers to an HTML page, purchase VALTREX for sale. Purchase VALTREX, The metric is still valid, but the advertisers need a new metric that is more representative of how many times someone saw an advert, online buy VALTREX without a prescription. VALTREX interactions, Neilson NetRatings tackled the problem last year by moving to a time based metric over page impressions.

BUY VALTREX NO PRESCRIPTION, Hopefully when this is more widely used the metric for page impressions will be forgotten as the de facto metric for how many times someone saw my advert. I also hope that this will stop techniques highlighted by the SEOmoz article, get VALTREX, VALTREX price, coupon, where a web page is split into multiple pages to boost page impressions. I often see this via Digg, where can i find VALTREX online, Ordering VALTREX online, where a top ten something, will be split into ten pages :(


I understand that splitting up an article may boost revenue, where to buy VALTREX, What is VALTREX, but it also ruins the user experience. A simpler way to boost impressions of averts would be to refresh them using AJAX or flash after a period of time, VALTREX brand name. VALTREX blogs, Solving the impressions problem and also maximising the user experience.

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